4 Ways to Convert Visitors Into Buying Customers
Designing a functional website does not translate into a successful online business. As a website owner, it is always important to remember that there are countless people offering the same products or services as you and especially in Singapore where all industries are equally competitive.
According to research, many businesses depend on returning users who find their websites trustworthy as compared to their competitors. Needless to say, having a professional website is definitely the first thing to do by engaging a web design company. However, for your website to gain credibility and convert traffic into buying customers, there are some basic things you should consider:
Start A Blog
An up-to-date blog is a real investment for any online business. Your web design should be done with a blog in mind as a way of providing your visitors with informative content that helps them learn and get answer for any questions they might be having in relation to your products or services. Your blog section should also have relevant news that will help keep your audience engaged. However, never write for search engine spiders or crawlers but instead provide real value to readers as a way of building credibility. As the saying goes, content is king, so focus on writing value content and even Google will reward you!
Start A Forum, Chatroom Or Shoutbox
Forums and chatrooms are always the best way for your visitors to express their opinions and interact with each other. A forum is always a good platform for building a sense of a community for your visitors and might open up great avenues for you especially if the information provided is reliable. Moreover, they are helping you to generate more content for your website! When your visitors looked through your active forum and saw most of your users are treating you as the subject matter expert, they will then most probably engage your service or buy your products.
As with the previous point about building credibility, you need to get your satisfied customers to provide you with testimonials to help you to attract more customers. We live in an era where someone’s review is more important than what you write on your website. A neutral third party opinion has become an important deciding factor for your visitors to engage your service or buy your products.
Keep Your Website Updated
No one will be eager to return to a company if they find that the products and services offered are stale and outdated. This is true for offline businesses as it is for online businesses and you should consider updating your website with fresh content frequently. Such updates normally breathe in some fresh air to your online campaign as they make you appear reliable and professional. People will always be willing to go where they are getting accurate, new and helpful information.
Tweaking your website can make it appear new and appealing thus keeping your visitors interested to visit your website from time to time.