5 Website Secrets Successful Marketers Are Using

Your current web design company will be able to help you design a beautiful website that grabs attention and gives you extra credibility, but they’re also going to “build in” underlying influence principles that extremely successful online marketers have been using.

Here are five of the best secrets that you’re going to want to make sure you integrate into every website you own.

Extremely successful online marketers treat every individual page like its own self-contained universe

For a variety of different reasons, a lot of people – including some of the lesser experienced web designers out there – fall into the trap of believing that every visitor is going to hit your website through the homepage.

Nothing could be further from the truth.

In reality, your visitors are going to come to your site through any number of different approaches, and the odds are pretty good that they’re going to land on all of your pages individually. This is why you need to make sure that you treat every single individual page on your site like its own self-contained universe, making sure that it supports your brand message, gets across your USP, and really helps you build your business from the bottom up. You will also need to make sure your call-to-action is on every page, if possible.

Don’t let your homepage do the bulk of the heavy lifting, and then forget about your child pages. That’s the fastest way to irrelevancy on the Internet today.

Extremely successful online marketers test and track absolutely EVERYTHING

Every single successful marketer around the world today understands that it is next to impossible to hit it out of the park your first time out, regardless of how experienced or veteran you are in the business world.

At the end of the day, every single business owner is trying their best to get heard in the marketplace, and because that marketplace is made up of millions and millions of individual people with individual lives and individual stories, the odds are pretty good that you aren’t going to be able to wrangle as much of their attention as you’d like without testing, tracking, and tweaking every element of your website.

Make sure that you have analytics up and running right from day one, but also make sure that you know what figures to focus on to give your business the highest leverage possible when you make adjustments. Use hard data instead of hunches to modify your site and your approach to business so that you know you’re always headed in the right direction.

Extremely successful online marketers understand the true value of the list

There may not be a more valuable asset to any business in today’s modern world than their email list or their customer list.

This kind of list gives you the opportunity to market to past customers, prospects, clients, and partners whenever you feel like it with nothing more than the click of a button, and just might be the most effective medium for advertising today when done correctly.

Unfortunately, a lot of people have absolutely no idea how valuable is this list, and ignore it. Every marketing consultant in the world is going to recommend that you really treat your list like a mountain of gold that you will do everything in your power to tend to it responsibly so that it pays big dividends for years and years to come.

Extremely successful online marketers are always generating leads

If you aren’t doing something absolutely every single day to generate new leads for your business, you’re going to find that your operation dries up sooner rather than later – and it will be your fault.

Marketing experts are always telling their clients that it is incredibly important for them to continue to refresh and replenish their sources of leads as often as possible. You need to understand that too much business is always better than not enough business, and that you need to continue to have systems in place that replenish your site with traffic and with leads or of eventually everything will dry up.

Extremely successful online marketers diversify their traffic sources

At the end of the day, traffic sources are incredibly fickle.

One traffic source that might give you hundreds of thousands of website hits every single week might disappear completely tomorrow, and all of a sudden your entire revenue stream goes up in smoke. This is why you’re going to want to diversify your traffic sources as soon as possible, while still prioritizing of those that give floods of targeted traffic to your site.

One of the most popular traffic sources come from Google search results which is why SEO is so essential for every business now. That should be your main source of traffic. You can also get into Google Adwords, Facebook and other social media marketing to get in more traffic.

At the end of the day, getting potential leads is a number game and the more traffic you get, the higher the chances of someone buying your product or service.