You Won’t Believe How Effective These 4 Sentences Can Help To Close Your Next Big Deal

“Thanks, but our management has decided to go with another vendor already.”

You felt lost and have no idea why you lose the deal when everything “seems” to be going so well. You thought you are about to close that deal when suddenly, you receive that one-line email from the client that you are rejected.

As a web design company in Singapore, we faced such rejections often as well. You most probably be consoling yourself by thinking that the potential clients must have found a cheaper quote from a freelancer. But if this continues, you might start to wonder if the problem lies with you.

“Am I not professional enough?” “Does my portfolio suck?” “Is working with me too complicated?”

Before you start panicking, take a deep breath. The reason might be because you didn’t say the right words to your potential clients.

Here are a few suggestions you can use to communicate better with your potential clients before they reject you without any warnings.

4 Replies To Use To Communicate Better With Your Potential Clients

“I will send you an email to recap what we have discussed today to make sure we are on the same page.”

This is a must to do after meeting the potential clients. First, it helps to clarify any misunderstanding right from the start. By putting everything in writing, both the potential client and you are able to refer back and avoid any assumptions made.

Secondly, there is no better way to show the potential client that you have heard everything the potential client has to say and have clearly understood the requirements. It helps to reassure the potential client that you have paid attention and listened well.

A bonus will be to propose any suggestions and ideas that can help them regardless if they chose to hire you or not. This value-add might just be the key factor when they are deciding to go with which vendor.

“Feel free to ask me any questions.”

Always invite your potential clients to ask you any questions they may have. This keep the conversation going and the more you engage with them, the easier it is for them to make a decision to choose you.

They might ask you if it is a good idea to include ecommerce feature on their website or do they require a blog section. If you can advise them professionally and take into consideration of their current operation status, they will be very impressed. For example, having an ecommerce feature will require the company to handle the logistics and delivery issues in the long run which they usually don’t consider when they have this e-commerce idea.

One way is to end all your emails with this sentence: “If you have any questions, please feel free to send them over or give me a call.”

Remember, the more questions you answer, the more trust established between you and your potential client. Who wouldn’t want free expert advice?

“I’m sure we can work it out.”

Most of the time, the potential client wants a discount or prefer a different payment term. If you are able to lower your rate or accept their payment term, they will definitely be happy about it.

However, we do not encourage such desperate moves. Instead, you should always have clear boundaries to protect yourself and tell the potential client that you will workaround your agreement terms that is a win-win for both parties. Do not make promise yet, you are just inviting your potential client to talk about their concerns and see if there’s another solution than reducing the price or having a different payment term.

“I’d be happy to refer you to another company.”

If you do not offer other services, you should not reject them straight away. Instead, you should demonstrate your professionalism by referring them to a company that you trust and can deliver the work with the given requirements.

Just make sure that the referred company is reputable and professional as your reputation is on the line. Yes, the work might go to someone else, but you gained more than you lost. You earn the potential client’s respect and your referred company might pass you a referral next time as well.

You might be surprised that these potential clients will still come back to you for their next project as they remembered that you have helped them before.

Conclusion

There’s no fixed roadmap on what to say to your potential clients. But practice makes perfect. You will see an improved results for yourself and have lesser rejections.

Let us know if you have a better way to communicate with your potential clients below!