Blog

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Usability In The User Experience

If you’re a business owner looking to build a website, you’ve probably come across the term “user experience (UX) design” thrown around by the professionals quite a bit. But what is UX design, really, and why should you care? As a web design Singapore company, we’re here to field those…

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How To Use Color

First impression matters. You know that. With the rise of technology and the convenience it offers, customers increasingly experience brands online first before they do so in real life. We have established the detriment of poor web aesthetics, but how can you improve it? As a web design Singapore company, we…

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How does Search Engine Marketing (SEM) work?

So you’ve established the difference between SEM and SEO, and you’re ready to start on your online advertising campaign. Where should you begin? As Search Engine Optimization (SEO) returns results over the longer term, Search Engine Marketing (SEM) is a good starting point for new entrants to begin with. One…

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How To Tell If A Web Design Company Is Good

So you’ve shortlisted a couple web design companies after comparing quotes and reviewing their portfolios. It’s now time to actually choose one to work with. In this post, we will like to share 6 attributes that you should look out for to tell if a web design company is actually…

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How To Create A Facebook Ad

Facebook has an estimated 2 billion monthly users, with the average user spending 50 minutes per day on the platform. We use it as a news source, to keep informed of our favorite celebrities and brands, and to share about our lives and express ourselves. Accompanying these activities is a…

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Do You Have A Social Media Strategy?

As a web design Singapore company, we understand that social media can be a powerful tool to bolster your online presence and drive home your business goals. Thus, we present you a simple guide on how to craft your own social media strategy. 1. Map business goals To create an…

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Difference between SEO and SEM

Most business owners understand the importance of having a presence in search engine results. Yet, there are more ways than one to bolster your presence in search engine results. As a web design Singapore company, we often get asked: ‘What is the difference between SEO and SEM?’ and we’re going…