Common Misconceptions About Web Design And Development
Especially in Singapore, there are a majority of people who think web design is not important and most probably shouldn’t be worth a lot of money.
These people are also very skeptical about digital marketing like Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
This is a serious problem and if you think like them, we strongly encourage you to read this article to find out why you are wrong.
1. Web Design & Development Is Easy
We usually get a lot of queries to request for a quote for a “simple” 30-pages website with a login setup, online payment, forum and other custom features. Some even ask for a website like AirBnb, Kickstarter and Facebook.
These websites and features may seem to be easy and “straight-forward” to you, but the required design and development work is very complicated and time-consuming. Some features that appear to be a small module may involve complicated development work.
2. Websites Are Cheap
With sites like Weebly, Wix and Squarespace, many people have assumed that web design is a cheap commodity. Even when engaging young and inexperienced freelancers for web design projects are cheap too.
The truth is you can get a website up at a relatively low price but you will most probably get a lousy quality website. A good web design company will understand your business and advise you accordingly. It may seem more expensive to engage a full fledged company for your website but take it as a long term investment. A good and highly optimized website will generate sales leads for you 24/7.
3. Once A Website Is Created, It’s Done
Many people thought that once the website is live, they can tick off their checklist and leave the website alone. Once your site is launched, it needs to be constantly maintained and updated. Even if your website is not an e-commerce site, you will still have to perform security updates regularly.
If you want to use your website to get sales leads, then you have to creating fresh content on your website for SEO.
4. It’s My Website, So I Dictate The Design
It’s common for you to want to have control over the design. The reason you engage a web design company to do up your website is because you do not have the expertise and knowledge to do it on your own. So unless you are a better designer yourself, you should trust your web designer if you want to have the best website that can help to convert site visitors to paying customers. They have been designing websites for years and will be able to advise you the best approach.
5. Anyone Can Create A Great User Experience On The Website
User experience is not as simple as you think it is. It is not something that your intern or IT guy can build it easily. If you are building a portal, you need to consider all the use cases and make sure regardless how the user navigates, your website will not break.
You will need a team of UX designers to work out these details for you but make sure they ask the right questions about your target audiences before they start.
There are many misconceptions about this web design industry, and if you are serious in getting a website for your company that is able to generate sales leads for you, you will have to consider engaging a professional web design company. If you still want to do it yourself (DIY), you will be spending precious time which you can use it to improve your business processes and your products.
So by engaging a web design company, it will save you valuable time and leverage on the knowledge and experience of the professional web designers.