Every online business seeks to convert the visitors into buying customers. It is therefore necessary to do everything possible to improve your conversion rate thus taking good advantage of the traffic your website is receiving. Your landing page plays an important role in the realization of this goal and therefore you should design it in such a way that it will be both appealing and functional. If the landing page doesn’t grab the attention of the visitors, they will most probably leave your website and look for your competitors. Your web design company should help you come up with an appealing landing page that has the capacity to convert and make sales.
Things to consider when designing a landing page:
Killer Headline Helps
A headline is what your reader will see once they land on your website, hence your headline should be able to grab your reader’s attention instantly. It cannot be too lengthy and should somewhat explains your product or service. Avoid using too much ambiguous words as it will confuse your readers.
Quality Of Content Is Important
A professional website design company in Singapore will definitely guide you on the important elements to optimize your landing page. While it is tempting to post long paragraphs to provide adequate information to the visitors, it is always important to remember that your audience isn’t looking for a novel and therefore you must resist from posting an essay paper. Your landing page text should be both short and to the point, persuading readers on what they are to expect even as they navigate through the other web pages. Be skilful and convincing!
Call-To-Action Everywhere
A good landing page will motivate the readers to take action. So, you will need to determine the action you want your readers to take. It may be filling up a contact form, call a phone number, sign up for newsletter or purchase your products online. Next, you need to insert call-to-action as prominent as possible so that at any point of time when the readers are convinced that you are the right company to go to, they can proceed with the next desirable action without searching for it. You would not want to let your potential customers get lost on your website or unable to contact you.
Make Your Brand Value Clear
Your brand value ought to be vividly expressed and visually apparent so as to stand out from all the rest. It is always important for users to view your products as special and of great value and this can be done without exaggerating or giving false information. Apple has done a really good job at this.
Portray Your Credibility
It is always good for users to consider you as a trusted source for the products or services you are marketing. This calls for clear, truthful and well-placed testimonials and customer reviews. Your landing page should contain content that explains your products or services while validating them at the same time. Supportive content like past projects or clientele will always lead to conversion and this is what you are looking for. Never leave the users wondering whether you are professional and credible but always leave an impression that gives them confidence to work with you.