Digital Marketing Strategies Focused On Increasing The Reach And Visibility Of Your Business
Believe it or not, digital marketing success today is nowhere near as challenging as most said it out to be.
In fact, when you know exactly what you’re doing (like so many web design companies in Singapore do), digital marketing success can almost be put on autopilot. When you know which tools to use, which analytics to focus on, and which strategies to get the kinds of results that you’re looking for, you’re able to build a modern day sales machine that operates 24/7 every single day of the year – a cash machine that can really help you bring the register!
Of course, you’re going to make sure that you are putting the digital marketing strategies into action that the most successful businessmen and web designers know and have been using for years. While we aren’t going to be able to share all of them with you below (we just don’t have the time), we are going to clue you into for the most valuable ones.
Ready to get right after it?
Let’s jump to it!
Steal 100-year-old advertising secrets to build a modern sales machine
One of the most effective ways to dramatically overhaul the success of your online marketing efforts is to forget about everything “brand-new” and instead dig up the buried secrets of advertising geniuses from the past century.
Men like Claude Hopkins, Albert Lasker, John E. Kennedy (as well as more modern advertising gurus like Eugene Schwartz and David Ogilvy) knew how to really sell using multiplied media and many of their advertising secrets that they helped pioneer are applicable to today’s businesses looking for success on the Internet.
Even better than that though is that instead of chasing the latest and greatest online marketing fad, you’re going to be able to take advantage of proven methods that have continued to stand the test of time and deploy them against competitors that are chasing their tail in the latest fad.
Talk about an almost unfair advantage!
Capture contact information on EVERY page
Every single visitor that you get to your webpage should have multiple opportunities to provide you with their contact information – in the more information you can get out of them, the better off you’re going to be.
A lot of websites today offer some kind of bait or bribe to visitors in exchange for their contact information (usually in the form of a premium report, download, or something else of value), as those business owners understand that the real money in any business is in the list!
You see, if you aren’t collecting contact information, you’re only going to be able to advertise and market to your visitors when they are actually on your site. And when they leave you run the risk of losing them forever as you’ll have no way to contact them directly.
Once you have their contact information (at bare minimum their name and email address) you’ll be able to market to them as often as you’d like an almost no extra expense to you whatsoever (note: you will need the PDPA clause if you are in Singapore). On top of that, you were even able to put your marketing on autopilot through the use of the email autoresponders, something that a web designer will be to help you out with!
Build multi-step marketing tools to boost your conversion rates
There something to be said about business owners and understand the value of multi-step marketing campaigns as opposed to “one touch” promotions.
According to sales research, the overwhelming majority of people aren’t going to be able to make a purchasing decision until they have had at least seven different contacts with a particular company. Very few people ever purchase something the very first time that it crosses their path, which is why you’re going to want to have multi-step marketing campaigns in place so that you can drum up interest over time.
Systems like this are easy to roll out when you’re working with someone that understand the online marketing side of things. To make this easy for you, you may want to consider looking for digital marketing professionals who know what they’re doing and will give you every edge and advantage in making your online business a real success!
Track and test absolutely everything
It’s absolutely impossible to improve results unless you’re testing and tracking your effort, which is why you’re going to want to fall in love with analytics.
Web developers are able to help you install tracking codes on pretty much everything that you do online and show you how your promotions and activities are doing by using analytics tools to find out information like bounce rates.
This is the best way to know whether or not you’re doing things that are having a positive impact on your business, a neutral impact, or a negative one – inside information that allows you to adjust on the fly so that your business always comes out on top!