How To Improve Your Web Design Loading Speed

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The use of different gadgets for website access has drastically changed the way web marketing is done today. Unlike in the past when internet users could only surf the web over desktops and laptops, it is easier now to do it from anywhere using their mobile phones. This means that businesses keen on reaching a large percentage of the potential audience should consider using mobile layouts for increased responsiveness and accessibility. A fast loading web design also helps as the data transfer speed over mobile devices are not as fast as on a desktop with LAN cable. Below are ways that you can consider to optimize that.

Prioritize above the fold content

First, it is important to know that any web design that leads to page loading delays can only work to interrupt the users’ flow of thoughts thus leading to an undesirable user experience. When working on a website, your web design company in Singapore should work towards reducing the loading timeframe by giving priority to the most important content (above the fold content) while allowing the other content to load later. Doing so will help reduce the waiting time of the visitors thus making your website more responsive on mobile devices.

Optimize your website images

When creating a responsive web design, optimizing your images is very important as it helps ensure that your web pages are not bloated while at the same time reducing the loading time. The growth of retina devices means that people are looking for higher resolution images for use in their sites and your web design company in Singapore should make sure that your web pages aren’t cluttered with bulky image files. Your web designer is able to detect the size of the browser screen via CSS codes thus able to resize the images to deliver scaled-down versions accordingly.

Avoid unnecessary page elements

It is always important to know how users utilize different page elements thus helping you understand which ones should stay and which ones should be eliminated for improved performance. During the website design process, your professional designer can help you determine which elements are necessary and which ones are not. For example, you might be having different email signup forms and you want to add a testimonial widget to your website. It might be possible to know which signup forms are really performing well and which ones are not. By so doing, you will be able to know which one should be pulled down to be replaced by something more helpful such as a testimonial widget that you intend to have. Proper analytic setup will help you know how to make the necessary changes.

Enable site compression

Your web designer should use gzip to compress your web page resources thus reducing the number of bytes sent by the web pages across the network. Doing so will facilitate for easier access and navigation of the website by the users thus making loading time more faster while helping you use your server resources more efficiently. There is totally no downside to this. You can do so by opening up the .htaccess file and add in the codes below and you are good to go.

AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

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