We are living in the most competitive business environment in human history.
Today, anyone (literally anyone) with access to an Internet connection, a laptop, and a little bit of free time has the opportunity to build their own global business from their back bedroom – and they all have the opportunity to compete directly with you and your business for the same amount of customers.
If you are going to have any chance of success whatsoever in this ultra-competitive business environment, you need to make sure that you are building “automated salesman” with your website – an automatic salesman that can sell for you 24/7, 365 days a year without ever complaining about the long hours!
The best way to do this is to work with a top-notch web design Singapore firm that understands how to build websites that build businesses, but you’ll also want to focus on these two details below so that you know you are headed in the right direction.
Fall in love with multi-step marketing
Since you’ll be able to use your online real estate however you see fit, it’s important that you take advantage of all the leverage that the Internet provides you with by falling in love with multi step marketing.
Rather than trying to sell your visitors the moment that they land on your home page (when you are still just a faceless stranger trying to take their hard-earned money), instead create a multi-step selling process with your website that turns them from complete stranger to interested prospect to paying customer as effortlessly and as efficiently as possible.
Don’t try to force it right off the bat, but massage the sales process with a website built to do so. Top-flight web design Singapore experts will be able to help you out by looking at your entire website user experience.
ALWAYS capture their email address
You have to capture their email addresses or else you are going to be wasting your time online, there’s no nicer way to put it.
The cost of getting a new customer is astronomically high today because of all the competition, and if you weren’t always looking for new ways to communicate with your prospects as frequently as you can for next to nothing (like with email, for example) you just aren’t going to be able to stick around with tech savvy companies.
Have your web designer set up email capturing forms on every page so that you never lose the opportunity to build your list. There are so many platforms available as well for you to capture their email addresses like MailChimp.