Believe it or not, today there are a lot of people with websites out there that are actively turning visitors away after they land on their homepage – and most people with these kinds of websites don’t even know it’s happening!
Some of the best Singapore web designers around have agreed that one of the biggest problems that face on modern sites today is the “bounce rate”. It is one of the most critical point in your analytics that you have to pay attention to, your bounce rate is going to tell you exactly what percentage of your website visitors exit from your website almost immediately after they land on your homepage – and you want to do everything in your capability to get your bounce rate down.
The lower your bounce rate is, the more engagement you’re getting out of your visitors, and that means that you have more time to influence them to do the things that you hope they will.
If you’d like to start to cut down on your bounce rate right now (this very moment), there are a couple of different things you can do outside of the hiring the best web design Singapore experts to do the heavy lifting for you!
Here are two things to get you started.
Cleanup and declutter your web design
One of the biggest reasons why people bounce from a website almost immediately is because of an overly cluttered design that only serves to confuse them the second that they land.
You want to make sure that your website is as simple and straightforward as it can be while still making the kind of impact that you hope to. By removing unnecessary elements and streamlining the overall “workflow” of your website is going to help you in a long run towards making it friendlier and cutting down on your bounce rate at the same time.
Make sure that your website loads as quickly as humanly possible
Secondly, you’re going to want to make sure that your website loads just as quickly as it can.
Maybe you need to go over the code with a fine toothed comb (or have a web design Singapore firm do that for you), or maybe you need to invest in higher quality and better performing servers – or maybe it is something else entirely.
Regardless, studies show that most people will bail on a website that doesn’t load within three seconds after clicking a link, and that’s a threshold that you’re going to want to get under ASAP.