According to our experience in web design industry, people do judge designers solely based on their portfolio’s “appearance”. And finally, Coca-Cola agrees with us and created a campaign to remind everyone not to judge a book by its cover during Ramadan, the month of goodness. In their campaign, they conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room (like dine-in-the-dark) and recorded their conversation using infrared cameras. Watch the video below to find out what happened.
Also, Coca-Cola created minimalist Coke cans without their logo and only have a message that says ‘Labels are for cans, not for people’. Check them out below.