What Is Minimalist Web Design

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If you are a web designer, you most probably had clients who are looking for a minimalist design for their website. From our experience working with our web design Singapore clients, they usually don’t know much about minimalism and usually mistaken it as just having a very “clean” layout.

To everyone reading this article, do not assume minimalist design is easier because there are fewer elements on the site. There are a lot of considerations to balance aesthetics with functionality and user experience, and not just throwing in stunning visuals, striking typography and lots of negative space. As Nicholas Burroughs said, “Minimalism is not a lack of something, it’s simply the perfect amount of something.”

In this post, we will like to share with you a few key elements of a good minimalist design for your website.

1. Negative space

Negative space is often referred to as white space or empty space on a page and is usually the first element that comes to people’s mind when they think about minimalist design.

The purpose of using negative space is to manipulate the user’s visual flow. The more negative space around an element on the website, the more the eye will be drawn to it. Additionally, negative space allows the user to focus on one element at a time without overwhelming him or her.

Generous negative space also creates a sense of luxury and exclusivity because minimalism has become synonymous with elegance. Lots of negative space is often used for a high-end brand since the product speaks for itself. An example will be the Apple website.

2. Dramatic Use of Typography

Large typography attracts your attention and coupled with the generous negative space, it becomes a powerful tool for communicating with the users. Because of the large and bold text, the designer is forced to use lesser text to convey the message and that actually improves user experience as well. Below is a great example of how large typography and negative space works for Thrive Solo’s website.

Moreover, typography portrays the character of the company or individual who owns the site. Hence, the choice of font plays a crucial role to the user’s comprehension of the brand message.

3. Large & Vivid Photography

If you are only using large typography and lots of negative space, it will make your website feels too emotionally distant and unrelatable. This is where big photos will be useful. It gives a touch of familiarity without cluttering the site.

The most prominent place to put these photos will be the hero sections and the homepage slider. This will connect with the user on an emotional level and set the right tone for the rest of the website.

However, the image needs to have all the visual minimalist characteristics as well. So do not choose a photo that has a lot of things going on. Photos with ample negative space will be good.


If you think creating a minimalist website is simple, think again.

Attention to detail is very important for minimal design and if the designer is not experienced enough, it will backfire and make your website looks amateurish. Keep these 3 key elements in mind and master each technique in order to orchestrate a stunning content-focused website.

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