How To Post Promotions & Events Directly On Google
If you are our web design Singapore clients, you should know that we have been asking everyone to get their free Google My Business listing to increase their visibility on Google Search and Google Maps.
If you are not our client yet, let us give you an introduction to Google My Business.
Google My Business
If you search for any local company name on Google, you will most probably see a card that shows information about the company that you are searching for. It will contain the company information like the office address, phone number, opening hours, website URL, etc. It even has a review section for users to post their reviews about that company.
In Singapore, most people usually turn to Google to do a background check on your company. As such, you should make sure that all the information on that card is accurate. If your profile has negative reviews, be sure to reply to those reviews so that potential customers know they are dealing with a trustworthy company who actively work to improve customer relations.
To do so, you just have to claim the listing from Google for free and you can update all the necessary information and reply to the reviews. After that, you will most probably leave it as it is till you have a new update to your company information or receive a new review.
But this recent update by Google makes your Google My Business listing even more powerful.
Now when someone searches for your company on Google, they will also be able to see the latest updates posted by your company too. You can take advantage of these posts to show your latest promotions or sign up for your upcoming events. If you have no promotion or event, you can also use this area to showcase your best-selling products or new arrivals.
Do take note that your posts will only be visible for 7 days, except for an event. Event post will only expire after the event date is over.
So How Do I Post On Google My Business?
For your convenience, we have listed down the steps to access this feature on your account.
Step 1: Log in to your Google My Business account
First, please make sure you are logged in to your Google account. Next, go to https://business.google.com/manage/ and you should see a similar page as our screenshot below:
Step 2: Manage Location
At the bottom of your account page, you should see the “Locations” section. Click on “Manage Location” of the business profile that you want to post on.
Step 3: Click on “Posts” on the Left Menu
After loading Google My Business page, you should see a menu on the left side of the screen. Click on the “Posts” link (as of this article’s date, it will show a prominent blue bubble with the text “NEW” on it).
Step 4: Add Your New Update
Click on the placeholder text “Write your post” or the blue round button at the bottom right of the screen to start posting your new update. You will then presented with the option to add an image, write text, add event details and add a call-to-action button link.
Step 5: Preview and Publish
If you are wondering where is the publish button, don’t fret out. You will need to preview your post first before you can publish it. The “Preview” link is located in the top right area of the posting box, likewise for the “Publish” link.
If you like to post updates from your mobile phone instead, you can do so by downloading “Google My Business” app from the App Store or Play Store. The instructions on how to use the app will be shown on the app itself and are very straightforward.
We hope our instructions are useful to you and feel free to share this guide with your friends!
If you have any questions, feel free to let us know in the comments section below and we will do our best to assist you.