Do You Have A Social Media Strategy?

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As a web design Singapore company, we understand that social media can be a powerful tool to bolster your online presence and drive home your business goals. Thus, we present you a simple guide on how to craft your own social media strategy.

1. Map business goals

To create an effective social media strategy, it is critical to be clear what business goals it should be achieving. What exactly do you want to achieve through social media? More brand awareness and engagement? To generate new leads? Listen in on consumer sentiment about your brand? Drive traffic to your page?

Clear business goals inform your social media strategy and provide a metric for gauging the success of your social media campaigns. List down all the business goals on a piece of paper and determine the KPI (Key Performance Indicator) for each goal.

2. Choose your platform

Depending on your business goals, you can begin to filter the various social media platforms to determine which platforms your target audience use most frequently, how you wish to engage with them on each platform, and the kind of content you should be creating for each platform.

For example, a platform like Instagram would require regular updates of visual content with hashtags used liberally because that’s how Instagram users find new content. However, as web addresses in captions are not working links, Instagram is probably not a good platform to use if your goal is to drive traffic to your site. Conversely, 92% of all Twitter engagement can be attributed to link clinks, so Twitter may be a better choice if your goal is to drive traffic to your site.

3. Consider available resources & plan accordingly

Ideally, you should have engaging content that adds value to your users and updates regularly on each platform, yet there is a limit to your available resources, so the next best option is to try and maximize the possible results that can be obtained for each unit of input. Drawing from the Pareto principle, which states that 80% of results can be attributed to 20% of effort, take time to consider which platforms are likely to give you the best returns and require the least amount of effort to plan your social media content calendar.

4. Review and adapt

Use analytics to your advantage. All of the major social media platforms from Facebook to Twitter to Instagram have built-in analytics that can track and analyze how your content is performing. After posting for a few weeks, you should have some numbers to work with. Don’t be afraid to change strategies if the numbers don’t reflect your intended marketing plan. Feel free to adapt the plan accordingly depending on how users are actually engaging with your brand.


Having a social media strategy provides a structure for content creation and clear objectives to meet. It saves time and increases productivity by outlining exactly what needs to be delivered each week on each platform so that energies can be better left to what’s really important – actual content creation.

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