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The 5 Key Considerations To Great UX Design

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Design a good website needs a great idea, great developers, great designers and great market opportunity. A large percentage of people do not have even 1 aspect of it, however this post is going to let you understand 5 key takeaways to produce a great user experience (UX) for your website so that your website has a better chance of achieving success.

Manage expectations

Every time you interact with an interface you will have expectation formed by prior experience with something similar. You will expect it to behave in a certain way, for example pushing the “red cross button on the top left/right side of the browser” means closing the browser.

It can be very irritating for your users if they cannot interact with the interface to allow that amazing feature to come out like you wanted it to.

If you are designing something ground-breaking, you must ensure there is a proper “tutorial” or learning process that your user follows. This can include giving them a tutorial video before hand, giving them pointers in the interface and having an online support for them.

Giving users feedback

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Do you remember the various loading screens? Perhaps it is a circular moving object, a bar that is filling up completely or a simple percentage counter (0-100%). Now imagine what will you feel if there is no such “progress indicator”, you will probably feel irritated because you do not know if you pressed the right button. A progress indicator is a form of feedback that users need, so that they understand they are taking the right steps and everything is still working fine.

Pleasant surprises

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If a user gets excited when he or she interacts with the interface, you have done something right. The whole UX process is interaction and exploration. So avoid something too “common”, like a simple fixed navigation bar, but create something different, like a slider navigation for your website. However, don’t make it difficult or complex, it must be intuitive in order for the users to enjoy it. Sometimes, too innovative is counter productive.

Think in your audience’s shoes

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Always think about making the process smooth and enjoyable for your audience and constantly ask yourself whether a certain process is too long or too boring or how long it is going to take. A website that achieves all the functions it is supposed to achieve might not necessarily be a good website, a website that engages the user is a good website. Always think of how you can improve and what are your audiences looking for?

A good example is Facebook website which only shows the notifications on the top right hand corner so that the user is not interrupted from the newsfeed.

Stick to your goals but make it interesting

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Everyone is more willing to do something fun as opposed to something boring, if you can make your audience have fun while using your site, then you have achieved your goal. Often, storytelling is the best way to create an emotional attachment with your audiences, let your website be lively, vibrant, with a human element. This can be done through creating a sense of humor and use content that is more inter-personal. One great example is MailChimp with it’s monkey mascot entertaining you throughout the site.

Also, poor UX means poor SEO. You can read the article we wrote earlier before about how a good UX will improve SEO.

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