Web Design Optimization Tips To Improve SEO

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When it comes to SEO strategies, web design optimization is very important. Although there are other areas that require optimization including content, links, page titles and Meta tags, a professional web design company in Singapore should be able to provide optimization related to SEO for your effective digital marketing campaign thus giving you an edge over your competition. Your website structure should be easily recognizable by search engine spiders and crawlers. This means improving the website navigation for better ranking. Below are some tips to help in web design optimization for improved ranking.

Website Loading Speed

Your website ranking by search engines will largely be determined by its loading time. Search engines are designed to give users the most appropriate results and will therefore consider the websites’ loading time to determine the website’s ranking. Longer loading time impacts negatively on your site and this is something that can be avoided during web design. Optimizing your CSS and JS and using better cloud hosting server can help to reduce the loading time drastically. You can also place the JS files at the footer so that the website will not need to wait for the JS files to be loaded first before displaying the website.

Image Optimization

Poorly embed images can hamper your SEO strategy over different web pages. Embedding images have 3 major elements including Alt attributes, file name and title attribute. It is important to use relevant keywords on images when naming the files. Doing this helps in indexing the keywords with the search engines. You can also highlight the significance of links and landing pages with the search engines by using appropriate title attribute.

Mobile Responsive Website

When it comes to SEO, having a mobile responsive website is crucial. Even Google acknowledges that more and more users are using their mobile phones or tablets to surf the net. Google even gives better ranking score to sites that are mobile responsive. Moreover, it help boosts your user-experience as well. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favorite device.

You can also optimize your site by using CSS stylesheet elements to standardize the overall appearance of your website. These tips can help improve the ranking of your website if implemented consistently thus making it possible for you to achieve your goals.

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