Web Design Tips To Turn Your Website Into An Automatic Salesman
Transforming your website into an automatic salesman that works 24/7, 365 days a year is a lot easier than most people make it out to be, and almost effortless if you hire the right web design company to do all of the heavy lifting for you!
Unfortunately, there are still a lot of people out there that think they’ll be able to create a website that helps them build their business automatically on their own, not understanding that a lot more goes into creating business focused websites than just slapping together a logo and some fancy design wrapped in HTML and CSS.
If you want to make sure that you’re able to give your business every chance to compete in the digital space, you need to pull out all of the stops and take advantage of the web design tips we’re going to share with you below.
Not everyone knows about these business-focused web design tips, but the odds are pretty good if you commit to working with a transparent digital consultant. They will be able to get you up and going – and out ahead of your competition.
Shall we jump right in?
Treat every single page as a landing page
Too many people out there do not treat every single page on their website as a landing page, but instead assume that all visitors that go to their site are going to land on the home page first.
In today’s connected Internet, nothing could be further from the truth!
The reality is that your website needs to be able to quickly illustrate exactly what you’re all about and what you bring to the table on every single page or you run to the risk of losing a significant amount of visitors that are going to come to your site on any page, other than your homepage.
UX designers understand this better than most (thanks to their experiences), but it’s something that you’re definitely going to want to focus in on as well!
Respect the fold
It’s impossible to know what screen size your visitors are going to be viewing your website on, so you should think about the kind of elements that you have “above the fold” when you are designing your page – especially if you’re hoping to move merchandise or sell services.
The section “above the fold” on any website is the amount of screen space that your visitors can view without having to scroll down any further, and is considered by all web designers as the most valuable real estate on the entire website.
This is where you want to have your hooks, your calls to action, your USP, and all of your other sales tools that do the bulk of the “heavy lifting” for you. This is also where you’re going to want to try and capture leads from all your visitors so that you can actively market to them later down the line.
One common example is to use a slider to capture the attention of the visitors like what we did on our homepage as well.
Build your site on the back of persuasion principles over everything else
There is a world of difference between building your website with current web design trends and building your website with great persuasion and sales principles that have been proven to bring the register for decades and decades – and if you are serious about turning your website into an automatic salesman, you’re going to want to make sure that you are building on persuasion principles over just about everything else.
Of course you’re still going to want to make sure that your website looks just as professional and high-tech as humanly possible, but when you get right down to it, you need to make sure that your website is focused on turning visitors into prospects and prospects into customers or clients just as quickly and as efficiently as possible.
You want your visitors to feel like they can trust you, that they are interested in your products or services, and that they feel like you are the right fit for their needs way more than you want them to fall in love with the overall look and feel of your site, after all.
You need to explain yourself clearly on the website and provide as many credentials as possible so that the visitors can trust you. Without trust, there will not be any sales. Also make sure that you have Call-To-Action buttons to convert visitors to potential leads!
Test, test, test!
All things considered, even the best web designers out there aren’t going to be able to create a perfect automatic salesman for you at the first time.
Sure, the automatic salesman website that they built for you is going to be miles and miles ahead of those amateurs’ websites – but it isn’t going to be perfect until you test different variations of the site, different design and persuasion principles, and even different layouts and color schemes.
Only through testing will you know that you hit the sweet spot for your marketplace, and you’ll be able to tell when you do by having a closer look at your analytics and conversion numbers.