When Do You Need To Revamp Your Website?
Websites are great, they are your virtual shop front for the world. Anyone who knows about your company just have a few clicks away to understand more about it. While one may argue that the business itself is more important than how the website looks, we, from the web design industry, urge that the importance of having a professional website that conveys your company values is just as important.
But we are sure that you are aware that technology advances so fast that a website from a few years ago may look totally obsolete today. Outdated websites is really bad, there are numerous problems with it, and you should probably change your website when you notice these things happening.
Your competitors are overtaking you
Now, we must say that if you feel that competition has been getting tough recently, go take a look at their websites. If their website looks very professional, up to date, it is probably the reason why their business is getting better. We are not saying that the business itself is related to how the website looks, but first impressions counts, if you have an awesome looking website, chances are a potential customer will be amazed by it and put you as their first choice. (That’s what happens to us most of the time.)
Your website is having trouble with Search Engine Optimization (SEO)
To put it simply, if your website is having problem ranking on the first few pages of Google, it is time to consider doing a revamp. This is because Google’s SEO algorithms are updated frequently to help decide which websites are the most relevant ones to the search keywords. With a website that is based on an old CMS, Google is unlikely to view it as reliable to be on the first few pages.
Lack of mobile friendliness
Mobile friendly is a term referring to how good your website adapts on a mobile phone’s screen. Will it simply minimize itself to the extent that words are too small to be seen? Or will it adjust itself to a different format so that the user can still navigate around the whole website in a user-friendly manner? Most older websites are not mobile friendly, because the framework behind are not capable to adapt to mobile screens.
Lack of Browser Compatibility
There are various popular browsers, such as Google Chrome, Safari, Firefox and Internet Explorer. If you happen to see that your website does not fit well into one of these famous browsers, consider getting a revamp because many old websites have problems when they show up using different browsers as the browser technologies are upgraded frequently too.
In conclusion, revamping of website once every few years is a good way to keep your business competitive and your website relevant, always keep yourself up to date with the new web technologies will be very helpful.